Marketing with impact: Navigating EU Green Claims | POCC24
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Subject: Marketing
COM2 | Driving sustainability internally and externally through marketing
Hosted by POC Conference 2024 speakers, Michelle Carvill and Gemma Butler (writers and founders of Can Marketing Save the Planet?), Conference of Marketers 2 (COM2)…
Driving change from the inside at the Conference of Marketers
Hosted by POC Conference 2024 speakers, Michelle Carvill and Gemma Butler, writers and founders of Can Marketing Save the Planet?, Conference of Marketers 2 (COM2)…
Are my green claims greenwashing?
With greenwashing a dreaded accusation, and Green Claims legislation on the horizon, Michelle Carvill and Gemma Butler, authors, co-founders/directors of Can Marketing Save the Planet,…
Green marketing joins POCC agenda
Introducing the latest item to our packed POC Conference agenda: ‘Marketing with Impact: Navigating EU Green Claims.’ Join Michelle Carvill and Gemma Butler, co-founders/directors and…
Addo Play | Marketing Exec (toy, licensing, and sustainability experience)
The international toy brand is searching for a marketing executive to bring experience in toys, licensing, and crucially, sustainability.
NOSY picks up two at Green Impact Awards 2023
NOSY, the purpose-driven creative agency (and team behind this new-look POC website) achieved a double-header at the Green Impact Awards 2023.
Gift of the Year 2024 reveals its Ethical and Sustainable Gift finalists
The Gift of the Year Awards has revealed its 2024 finalists including its lineup within the Best Ethical and Sustainable Gift of the Year category.
Cartoon Network’s Climate Champions hits 7 million challenges milestone
Cartoon Network’s Climate Champions Campaign has reached a major new milestone having witnessed over 7 million challenges now completed within its e…
Willsow pledges to reuse 95% of Spring Fair stand for POS units
The plantable book specialist has committed to reusing 95% of the materials used for its display stand at Spring Fair this year as the team strives fo…
Products of Change and Brands Media bring sustainability to Bologna Licensing Awards
Now in its seventh year, the Bologna Licensing Awards will - for the first time in its history - bring an official sustainability category to its proc…
Good Housekeeping UK launches accreditation to combat home appliance greenwashing
Following findings that 59% of consumers are now concerned about their individual carbon emissions, the new accreditation will test appliances not onl…